1035TheArrow.com is the Web site for 103.5 The Arrow, a top-rated, classic rock radio station in Salt Lake City. 1035TheArrow.com became part of Bonneville Communications in the fall of 2002. In the winter of 2009, the site became part of Deseret Digital Media.
The online streaming of 103.5 The Arrow produces the largest portion of the site’s historical Web traffic. Content features of the site include promotional information, online/on-air contesting, community/station events, music programming information and music news.
1035TheArrow.com is currently being redesigned. Some of the site’s new features will include a music discovery tool, which will pull lyrics, video and information, about artists being streamed from 103.5 The Arrow. Other new features will include a queue of all information posted to the site, organized by the time it is published to the site. These new features are aimed to keep the Web site’s front page fresh with new content to engage and inform users. Look for the redesign in the second quarter of 2010.